We love our social media apps. We love them so much that the future of ecommerce has been driven by the social media platforms we use everyday. They provide us the opportunity to to discover brands, look up products, and even purchase what we see. This is referred to as social commerce, which is an interactive shopping experience where social media platforms like Instagram, Facebook, and TikTok sell products and services. Social commerce makes it possible for us to make purchases without leaving our social media apps. How convenient!
Social commerce is a simple way to promote and sell products. For example, while scrolling on Instagram, you may see a set of skin care products, tap Shop Now, add to your shopping cart, and check out within the app.
Here are some social media apps that currently have built-in social commerce features, such as a virtual storefront:
These are just four of the most popular platforms, but social commerce continues to grow as more social media platforms begin establishing their own virtual storefronts with Buy buttons, like Google Shopping and YouTube Shopping.
Social commerce can drive up your sales and conversions. It may seem overwhelming to manage dozens of social media platforms, but all it takes is getting on a single platform that helps facilitate it and we recommend Shopify!
Using Shopify as your store platform makes it easy. You can think of Shopify as your home base for all things social commerce.
Shopify lets you connect to each of these shopping platforms, housing it all in one place:
There are billions of people using social media. Social commerce makes it possible for you to reach a larger target audience worldwide. This means an increase in brand awareness.
By providing customers with the ability to purchase products directly from social media platforms, your business can increase sales and revenue.
In the US, Gen Z and millennials are most likely to make a purchase through a social channel. If your target audience lies in the 18-to-34 age group, they’re already scrolling and ready to shop.
Improve conversion rates with social commerce by increasing trust and credibility. Social media platforms give us the opportunity to engage with customers in real-time, which can help to build trust and loyalty.
The innovation of AI-chatbots allow for companies to interact with their customers in real time with product discovery recommendations. Other features like autocomplete search bars help customers find what they’re looking for even in the cases of odd wording or typos. Social commerce functionalities work to give customers what they want when they want it.
Social commerce comes with all the convenience customers are looking for. Some of the most common functions social commerce has to offer within customers’ favorite social media apps include in-app checkouts and Buy buttons.
Because social media apps allow customers to buy in the app, there’s a lower chance of customer’s leaving your shop and making that purchase!
Social commerce is the marketing trend of today. Next thing we know, LinkedIn could start their own virtual storefront to sell… merch for companies perhaps?! Music artists sell their merch on Spotify and you can even buy your favorites that your YouTube creators are promoting. We are surrounded by social commerce and it’s working for several brands and businesses!
Here’s your sign to take advantage of social commerce and get the most out of it. Get in touch with Manalei Media today if you’re interested in the following:
