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How Google & Yahoo’s New Sender Requirements Affect You

You’ve probably heard about Google and Yahoo’s new email sender requirements. These changes impact anyone of any email service provider, most especially those who send emails in bulk. So if your business does any sort of email marketing, we suggest tuning in now!

Who is impacted by this new requirement?

Everyone that uses email. Most importantly, anyone sending email to a significant number of recipients, which Google defines as more than 5,000 emails a day to recipients using their domains. It’s important to understand that all of this is in an effort to:

• Help protect recipients from malicious messages, such as spoofing and phishing messages.
• Help protect you and your organization from being impersonated.
• Ensure your outgoing emails are less likely to be rejected or marked as spam

What are the new sender requirements?

You can read Google’s and Yahoo’s announcements for the full details, but here is a quick summary of the new requirements. By February 2024:

Authenticate your outgoing emails

You will need to have DMARC, SPF, and DKIM set up correctly. Essentially, these settings protect against spoofing & phishing, and help prevent messages from being marked as spam. But at a minimum, you can start by setting up DMARC authentication for your sending domain in your DNS provider (your business domain platform).

Make it easier for recipients to unsubscribe

Your marketing emails will be required to include an “Unsubscribe” link which lets people unsubscribe in one simple click. Most email marketing platforms do this automatically for you, but double-check that it’s easy to unsubscribe from your email lists! If it’s difficult to unsubscribe, your emails are more likely to get marked as spam.

Keep spam complaints under 0.3%

Nobody likes spam. To add yet another protection, moving forward, Google and Yahoo are enforcing a clear spam rate threshold that senders must stay under to ensure recipients aren’t bombarded with unwanted messages. As a result, we should all be seeing even less spam in our inboxes!

Keep reading on to see what steps you can take to ensure all your emails comply.

What you can do

We found some articles to help you get started with authenticating your emails depending on the email marketing platforms you’re using. Generally, the steps will be familiar across each platform, but you should also make sure that your email marketing platform is prepared for these changes too.

• ActiveCampaign users →
• ConvertKit users →
• Klaviyo users →
• Mailchimp users →
• Gmail users →
• Shopify users →

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AuthentiMail Service: Email Sender Authentication

AuthentiMail is a time-sensitive service designed to ensure your emails meet the latest compliance standards set by leading email providers like Google and Yahoo.

Service Description:

1. Help your company stay in compliance with new Google and Yahoo requirements
2. Secure your email domain
3. Build trust with your email recipients and customers
4. Stay within compliance standard thresholds within Gmail
5. So your company’s emails do not go to spam!

Key Features and Benefits

1. Compliance with Google and Yahoo Requirements: Avoid delivery issues and stay in email sending compliance.
2. Building Trust with Recipients: When your emails are verified and authenticated, your clients and email recipients recognize you as a trustworthy source. This trust is crucial for maintaining long-term digital relationships and a reputable brand image.
3. Staying Within 0.3% Spam Compliance Thresholds: Gmail will now be requiring that senders maintain their spam complaint rate below 0.3%. Keeping spam complaints low has always been an email deliverability best practice. This new requirement gives senders clear guidelines to taking full control over your sending reputation.
4. Prevent Your Marketing Emails from going to Spam: One of the significant benefits of AuthentiMail is to reduce the chances of your emails landing in spam folders. By adhering to authentication standards, your emails have a higher likelihood of reaching the intended inboxes for better engagement and response rates.
5. Avoid having your emails rejected or filtered out: Non-compliant bulk email senders may have their business and marketing emails rejected