Nearly 40% of Gen Z prefers using TikTok and Instagram to search for stuff instead of Google
Times are changing fast! Did you know that nearly 40% of Gen Z prefers using TikTok and Instagram to search for stuff instead of Google? For Gen Z, TikTok is the cool new way to find things quickly with short videos, including how-to content and product searching. The younger audience likes it because it appears real, is interactive, and saves them time. When Gen Z searches for things like “Casual winter outfits” or “How to build a shelf” on TikTok or Instagram, they want real people to show them what they’re looking for, not a faceless website.
If you haven’t already, 2024 is the year to get your business on TikTok pronto. Gen Z’s spending power is is on the rise, and TikTok is where they’re at. Expand your business on TikTok social commerce to connect and sell with this influential demographic, show off your brand’s personality, and stay one step ahead of the competition. It’s not just about staying in the game; it’s about winning over the market that’s shaping the future.
It’s time to adapt to the new face of search. Being on TikTok is a strategic move for your business to tap into the expanding market of Gen Z consumers, leverage their rising spending power, and stay ahead of the competition by meeting them where they are most active online.
Want to get your business on TikTok, but not sure where to start? Contact Manalei Media to learn more about how we can start your TikTok account for you and help strategize your content.
